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Evaluation of the Company´s Financial Performance Using Benchmarkingu Approach
Lukáš, Lubomír ; Šebek, Josef (referee) ; Bartoš, Vojtěch (advisor)
The master’s thesis deals with evalutation of financial performance of company through benchmarking. A firm AQUA PROCON, Ltd. operates in field of designing and engineering activities with a focus on water management constructions. Business in this thesis is analised from two points of view. The first one is comparison with a specific field according to CZ-NACE M-7112 – Engineering and another technical consulting. The second one is company‘s performance compared to chosen competitors. The aim of analising both views is to find weak spots and suggest solutions, which will lead to improvement of performance and stability of the company on the market.
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Business Plan of Cafeteria Foundation
Dušková, Dita ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.
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Company Performance Measurement
Cherynová, Nikol ; Hanušová, Helena (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the financial and business performance of the company using benchmarking. The theoretical part of the thesis deals with selected approaches and methods that are suitable for evaluating the performance of the selected company. The basis for evaluating the work is the part containing the analyzed company and its current state of the situation in comparison with selected competing companies. The main part of the work is devoted to benchmarking based on publicly available data from financial statements. Data from the Amadeus database and the public register of companies are used for this purpose. Out of a total of 4 competitors, 2 competing companies are selected on the basis of direct competition (in the region). The conclusion summarizes the main findings of the analysis but also contains recommendations to improve the financial performance of the company.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Reducing Risks in Company J.P. Plast, Ltd.
Holeček, Ondřej ; Henčlová, Karla (referee) ; Doskočil, Radek (advisor)
This thesis was written in company J.P Plast, Ltd. Contains all important parts to managed the risks. In the theoretical part we have done general definition of risks, risk management and etc. The first part of work includes analyzes of actual situacion at the company. In the practical part I did it actual situation by SLEPT analysis, SWOT, finance analysis and etc. According to analyzes we found risks and suggested actions to improve the competitive position of company on the market.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Žižlavská, Pavlína ; Presse, Michal (referee) ; Fojtů, Kateřina (advisor)
The Bachelor’s thesis focuses on the evaluation of the financial situation of the company AHORN CZ, s.r.o. in the years 2014–2018. The theoretical part explains the terms associated with financial analysis, describes the used indicators and formulas. The defined formulas are practically used in the second part of the thesis, which deals with the analysis of the actual state of the company. In the last part of the thesis, measures are proposed that lead to the improvement of the financial situation of the analysed company.
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